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利亞德(300296.SZ):希望能達到2-3年內海外業務佔比提高到50%以上的目標
格隆匯 11-13 15:27

格隆匯11月13日丨利亞德(300296.SZ)在投資者關係活動上表示,智能顯示板塊海外佔比大約40%。以前海外拓展以平達為主,但平達定位偏高端,對於中低端市場的投入不夠,在亞非拉地區也沒有系統地拓展,所以從21年開始我們派出自己的團隊接手亞非拉市場,加大市場推廣和產品開發力度,這幾年增速還不錯;對於北美中低端市場,今年下半年,我們也開始採取雙品牌制,通過品牌差異化去實現高中低端市場全覆蓋,目標就是要提高歐美市場的市佔率。其實海外市場我們的基礎比較好,本地化程度很高,首先本地員工佔比高,能充分發揮本地銷售和服務的優勢,其次是在斯洛伐克有生產廠,大大降低了關税、原產地證明等一系列跨境業務可能存在的問題。今年開始,由董事長親自帶隊發力海外市場,希望能達到2-3年內海外業務佔比提高到50%以上的目標。

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