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世界冠軍婚禮指定白酒!珍酒·2013真實年份見證何可欣幸福時刻
格隆匯 11-05 10:25

11月3日,被譽為"高低槓公主"的世界冠軍何可欣在北京舉行婚禮盛典。貴州珍酒旗下高端光瓶酒產品——2013真實年份,作為此次婚禮的指定白酒,與眾多嘉賓共同見證幸福浪漫時刻。

何可欣,中國前女子體操隊隊員,中國女子體操高低槓金牌大滿貫獲得者,曾在2008年北京奧運會上,以頑強拼搏精神和精湛技術,獲得女子體操團體及高低槓等四項冠軍,為國家贏得榮耀。

這場婚禮不僅是何可欣人生中的重要時刻,也是珍酒產品品質與品牌影響力的重要證明。2013真實年份是珍酒推出的第三款真實年份系列酒,以其稀缺酒體和極簡主義著稱,體現了珍酒對品質的不懈追求和品牌創新精神,這與冠軍精神中追求卓越、挑戰自我、勇於創新的品質內涵不謀而合、相得益彰。

2024年作為公認的體育大年,"跨界"體育營銷成為品牌營銷的新趨勢。今年1月,珍酒與世界冠軍肖俊峯達成戰略合作,推動白酒與體育深度融合,助力珍酒持續向高端圈層進階。8月至9月,李發彬、田亮、羅玉通、向玉梅、張雁全、火亮等十位世界冠軍陸續走進珍酒,世界冠軍與珍酒的惺惺相惜,讓珍酒是"世界冠軍的酒"形象更加深入人心。此次世界冠軍何可欣將珍酒作為婚禮指定白酒,亦是對珍酒冠軍品質的認可。

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