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小熊電器(002959.SZ):正大力拓展海外市場
格隆匯 11-01 15:18

格隆匯11月1日丨小熊電器(002959.SZ)在投資者關係活動上表示,公司海外收入佔比低,也是公司的機會點。公司正大力拓展海外市場,主要通過以下三個渠道:1)跨境電商;2)東南亞品牌出海;3)ODM\OEM。公司更側重自有品牌出海,ODM\OEM作為輔助。公司正加大對海外團隊的資源投入,內部強化對海外組織的培養和建設。在海外重點市場,公司也開始進行品牌性的投入,增加品牌知名度和影響力。在品類上做了聚焦,從公司的大幾十品類中,優選出少數核心品類去拓展海外市場。在區域上進一步聚焦,歐美做跨境電商,品牌出海主要在東南亞,ODM\OEM主要在日韓美。同時,構建海外產品企劃能力,對海外用户進行市場調研和用户洞察,挖掘品類價值、打造適合海外用户的產品。

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