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大行評級|麥格理:地區政策反應正面 預計海爾智家、美的和京東受惠
麥格理髮表研究報吿指,中國較早前宣佈為更換家用電器的消費者提供補貼,地區政策反應正面。該行相信,政策已開始在白色家電零售銷售中顯現成效,估計擁有較高一級或二級能源效益電器的銷售貢獻及市場領導者將較受惠。該行指出,在行業中首選海爾智家,其次是美的,另京東同樣會受惠於政策。麥格理提到,資料顯示,部分已實施政策的地區零售業已出現增長。自政策實施以來,海爾在湖北地區的零售額按年增長率達30%。該行相信,零售銷售額轉化為品牌收入尚需時間,而各間公司亦需要與當地政府就補貼金額達成協議。目前,該行預期行業第四季的整體銷售將最為受惠。
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