大行评级|麦格理:地区政策反应正面 预计海尔智家、美的和京东受惠
麦格理发表研究报吿指,中国较早前宣布为更换家用电器的消费者提供补贴,地区政策反应正面。该行相信,政策已开始在白色家电零售销售中显现成效,估计拥有较高一级或二级能源效益电器的销售贡献及市场领导者将较受惠。该行指出,在行业中首选海尔智家,其次是美的,另京东同样会受惠于政策。麦格理提到,资料显示,部分已实施政策的地区零售业已出现增长。自政策实施以来,海尔在湖北地区的零售额按年增长率达30%。该行相信,零售销售额转化为品牌收入尚需时间,而各间公司亦需要与当地政府就补贴金额达成协议。目前,该行预期行业第四季的整体销售将最为受惠。
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