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鹽津鋪子(002847.SZ):公司品類品牌的進度符合且略超公司預期
格隆匯 09-14 14:40

格隆匯9月14日丨鹽津鋪子(002847.SZ)在投資者關係活動上表示,公司核心品牌策略是穩健長期建設“鹽津鋪子”主品牌、快速崛起某一品牌品類並建立消費者認知。公司在過去一年成功實現既定的品類品牌策略,通過“大魔王”素毛肚、“蛋皇”鵪鶉蛋等產品在市場中取得了一定的影響力,比如麻醬味創新口味素毛肚產品,“蛋皇”鵪鶉蛋可生食、無抗生素的健康標籤。在過去不到一年的時間內,公司已經完成了整個B端對於鹽津鋪子大魔王系列和蛋皇系列這兩個品類品牌的認知打造,並打通渠道,進而獲取品類銷售的增長和消費者觸達。公司品類品牌的進度符合且略超公司預期。近期的月度銷售數據中,麻醬味大魔王月銷佔休閒魔芋的收入約為40%,“蛋皇”的月銷佔比鵪鶉蛋的收入約為60%。

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