鬥魚:Q2創新業務、廣吿及其他業務收入達2.42億元,為去年同期的1.8倍
鬥魚發佈2024年第二季度未經審計的財務報吿顯示,二季度,鬥魚移動端季度平均MAU為4410萬,付費用户數為340萬。平台總營收10.32億元,毛利潤8420萬,毛利率8.2%,本季度鬥魚錄得淨虧損4920萬元,調整後淨虧損為4550萬元,環比虧損大幅收窄。與此同時,創新業務、廣吿及其他收入為2.42億元,公司收入結構進一步優化。2024年第二季度,鬥魚創新業務、廣吿及其他業務收入達到2.42億元,是去年同期的1.8倍。其收入貢獻佔比為23.4%,較23年同期的9.6%有顯著提升。本季度鬥魚通過靈活調整運營策略,繼續深化遊戲廠商服務,結合遊戲版本更新、道具上新、暑期和節日等節點持續嘗試更多樣的合作推廣方式,增強公司商業化能力。

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