美股異動|嗶哩嗶哩盤前升約1.4% 機構予“買入”評級 廣吿及遊戲業務驅動毛利率增長
嗶哩嗶哩(BILI.US)美股盤前升約1.4%,報15.27美元。消息面上,第一上海發研報指,嗶哩嗶哩Q2收入61.3億元,同比增長15.5%,略高於市場一致預期;毛利率29.9%,同比提升6.8pcts,主要得益於高毛利廣吿及遊戲業務佔比提升。對於遊戲業務,該行預計2024全年流水在25億元,按照代理遊戲分成比例,公司可獲得7成遊戲收入。參考SLG遊戲的長線流水情況,預計《三謀》2025全年流水在50億元,貢獻公司收入35億元。第一上海予嗶哩嗶哩“買入評”級,ADR和H股目標價分別為21美元163.77港元。

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