尚品宅配(300616.SZ):在電商合作方面,2024年上半年GMV達成6700萬
格隆匯9月2日丨尚品宅配(300616.SZ)在投資者互動平台表示,公司打造了新居網MCN機構,孵化和簽約IP家居類達人,打通從視頻和直播圈粉、到粉絲互動評論、再到私域粉絲運營、線下變現的全鏈路。新居網MCN主要包括IP孵化、內容生產及電商合作。該機構已穩定維持全網粉絲量2億+,2024年上半年總流量達7億,每月播放量穩定在1億,爆款內容達75條。在穩定更新《家的100種可能》《裝修設計一百天》《收藏你的家》《收藏你的城市》《元氣滿滿的新家》等多個短視頻的同時,新居網MCN還上線新欄目《阿爽有約》《滿滿的粉絲挑戰》《愛生活 愛折騰》等。在電商合作方面,2024年上半年GMV達成6700萬,合作品牌超過300家。
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