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大行評級|中銀國際:下調微博目標價至64港元 維持“持有”評級 核心策略不變
格隆匯 08-28 14:46

中銀國際發表研報指,微博今年第二季錄得收入4.38億美元,按年下跌1%,與市場預期一致,以相同匯率口徑計則按年增長1%。期內核心廣吿業務收入下跌3%,剔除匯兑影響跌幅為1%。該行指,期內微博日月活比例改善至43.9%,經調整淨利潤率達到28.8%,均反映出公司在高質量用户、內容及營運策略方面執行情況良好,其核心策略不變,預期有助於進一步放大其社交平台優勢。

然而由於宏觀環境仍然疲軟,導致廣吿客户消費意欲審慎,廣吿投放改為以投資回報作導向,加上線上廣吿競爭加劇,將令微博核心廣吿業務短中期受壓,維持“持有”評級,目標價降至64港元。

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