禪遊科技(02660.HK):上半年經調整淨利潤3.25億元 同比減少21.4%
格隆匯8月22日丨禪遊科技(02660.HK)發佈公吿,2024年上半年,實現收入9.34億元人民幣,同比減少8.2%;毛利為4.93億元人民幣,同比減少22.5%;期內利潤3.10億元人民幣,同比減少23.4%;非香港財務報吿準則經調整淨利潤3.25億元人民幣,同比減少21.4%;每股盈利.31元人民幣。
2024年上半年,集團聚焦核心產品,加強自研創新,強化運營,以優化用户體驗為核心,致力於不斷締造遊戲新內容、提升遊戲產品質量。在業務發展方面,一方面,集團持續迭代更新遊戲現有的玩法,豐富玩法的策略性。於截至2024年6月30日止六個月,推出了諸如《指尖四川麻將》的“天龍三國”、《禪遊鬥地主》的“暴擊大師”等創新規則玩法;另一方面,從開場動畫、番型特效、對局音樂等方面對遊戲玩法進行全方位包裝和優化,玩法中的“大展宏圖”、“四雄爭霸”、“中原霸主”等特效為玩家帶來耳目一新的體驗。此外,通過開展精細化的運營活動以增加遊戲的趣味性,維持遊戲的長生命週期及提升玩家活躍度。與此同時,集團保持對技術發展的緊密關注,依託人工智能生成內容(AIGC)技術的引入及應用,賦能夯實研運,進一步提升公司智能化、精細化運營水平。
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