雲音樂(09899.HK)公佈中期業績：淨利潤8.1億元同比增1.76倍，毛利率大幅提升至35.0%
格隆匯8月22日丨雲音樂(09899.HK)公佈中期業績，於2024年上半年，集團的盈利能力進一步改善，這主要歸功於規模效應帶來的收益。2024年上半年的毛利率提升至35.0%，較2023年同期的24.7%有大幅提升，乃由於集團業務規模的擴大、核心在線音樂業務的強勁商業化表現帶來經營槓桿持續提效，以及版權成本的一次性調整也讓2024年上半年毛利率提升了約2.6個百分點。相應地，集團於2024年上半年實現淨利潤人民幣8.10億元，同比增長175.7%。剔除股本結算的股權款項的影響，集團於2024年上半年實現經調整淨利潤人民幣8.81億元，而2023年同期的經調整淨利潤為人民幣3.32億元。
報吿期內，集團收益為人民幣40.70億元，同比增長4.1%；其中在線音樂服務收入為人民幣25.60億元，同比增長26.6%，尤其是，會員訂閲銷售收入由去年同期的人民幣17.09億元增至人民幣21.44億元；社交娛樂服務及其他收入為人民幣15.11億元。集團對社交娛樂服務採取更為審慎的經營策略及積極優先考慮集團的核心音樂業務。
於2024年上半年，集團繼續保持領先的音樂衍生社區的用户黏性。總用户羣規模保持基本穩定，日活躍用户數 ╱ 月活躍用户數比率(每日活躍用户 ╱每月活躍用户的比率)穩居30%以上。集團增長的在線音樂會員羣體在平台上的參與度尤其突出。除獨特的音樂衍生社區外，個性化的推薦亦是集團主要關注點之一，集團近期產品升級的主要目的便在於強化這些長期差異化。在集團應用程序的新版本中，集團通過加強個性化推薦和提供優質聆聽體驗的創新功能，進一步促進用户的音樂發現和消費。此外，集團圍繞標誌性的樂評功能，繼續培育以音樂為中心的社區，促進社區的內容生產和消費以及推動更多用户在活躍的社區氛圍內互動。這些工作使得用户參與度(即在集團的手機端用户人均聽歌時長)得到提高。
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