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報喜鳥(002154.SZ):上半年淨利潤3.4億元 同比下降15.6%
格隆匯 08-16 20:10

格隆匯8月16日丨報喜鳥(002154.SZ)公佈半年度報吿報吿期內,公司實現營業收入24.79億元,較上年同期增長0.36%,實現歸屬於上市公司股東的淨利潤為3.4億元,較上年同期下降15.60%,實現扣非歸屬於上市公司股東的淨利潤3億元,較上年同期下降11.48%。向全體股東每10股派發現金紅利0.7元。

主要系報吿期內終端零售較預期疲軟,疊加天氣和高基數的影響,服裝零售整體承壓,公司通過嚴格控制終端折扣、拓展渠道並升級渠道結構、加強品牌推廣等方式積極應對外部環境影響,實現營業收入正增長,但報吿期內公司加大市場開拓力度、品牌推廣投入及人力成本增加導致營銷費用增加,且收到的政府補助及實現的投資收益較上年同期減少導致利潤下降。主營業務成本76,881.97萬元,較上年同期下降5.14%;三項費用合計116,124.98萬元,較上年同期增長6.31%,主要系報吿期內公司加大市場拓展力度、品牌推廣投入及人力成本增加所致;研發費用4,731.53萬元,較上年同期增長1.88%,主要系報吿期內為滿足消費者日益時尚化、個性化的需求,公司及子公司持續加強研發投入所致;經營活動產生的現金流量淨額13,902.62萬元,較上年同期下降59.05%,主要系報吿期內公司主營業務銷售回款增加,但收到的政府補助減少,且支付的貨品採購款、上年度員工獎金、終端渠道拓展及運營費用、税費繳納等較上年同期增長所致。

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