鳳凰衞視(02008.HK):鳳凰新媒體二季度總收入為1.68億元
格隆匯8月14日丨鳳凰衞視(02008.HK)發佈公吿,鳳凰新媒體發佈2024年第二季度未經審計財務報吿,2024年第二季度總收入為人民幣1.683億元(約合2320萬美元),較2023年同期的人民幣1.802億元下降6.6%,下降主要由於廣吿收入和付費服務收入都有同比下降。2024年第二季度廣吿淨收入為人民幣1.547億元(約合2130萬美元),較2023年同期的人民幣1.618億元下降4.4%,下降主要由於部分行業的廣吿主減少了廣吿投放和行業競爭的加劇。2024年第二季度付費服務收入為人民幣1360萬元(約合190萬美元),較2023年同期的人民幣1,840萬元下降26.1%。
2024年第二季度毛利潤從2023年同期的人民幣5590萬元增加17.0%至人民幣6540萬元(約合900萬美元)。2024年第二季度毛利率為38.9%,而2023年同期為31.0%。2024年第二季度歸屬於鳳凰新媒體的淨虧損為人民幣550萬元(約合80萬美元),而2023年同期歸屬於鳳凰新媒體的淨虧損為人民幣3130萬元。
鳳凰新媒體首席執行官孫玉勝先生表示:“2024年第二季度,我們堅持將自己打造成一流新型華語媒體,持續夯實團隊專業能力,做好內容,打磨產品,優化用户體驗。同時,繼續挖掘業務變現突破點,持續打造新的可售賣產品形式,吸引開發新客户,並探索廣吿增量空間。我們會專注於進一步提升運營效率和變現能力,以鞏固和加強公司的地位。”
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