海信視像(600060.SH):上半年智慧顯示終端全球出貨量同比提升20.52%
格隆匯8月13日丨海信視像(600060.SH)披露投資者關係活動記錄表顯示,2023年上半年,公司智慧顯示終端全球出貨量同比提升20.52%,其中境內同比提升9.44%,境外同比提升25.81%;根據奧維雲網數據,中國內地市場,在產品結構升級等因素拉動下,海信系電視全渠道零售價同比提升1.4%(第二季度同比提升10.7%),高端化從線下向線上拓展,線上零售價同比提升4.9%。
2023年上半年,中國內地電視市場,根據奧維雲網數據,在“高端戰略”拉動下,海信品牌零售均價持續大幅領先行業平均水平,海信品牌價格指數為127;Vidda品牌以高質價比產品將線上零售量份額快速提升至9.9%,整體優化線上產品結構;東芝品牌高端渠道進駐率進一步提高。
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