高温天消暑需求暴升，益民一廠產線全開，光明冷飲銷量猛增
天氣炎熱，帶動了冷飲銷量直線上升，上海地區的冷飲日銷量達到了7到8萬箱，再創歷史新高，作為代表國潮經典的冷飲品牌——光明冷飲也成為了人們夏日消暑的優選。2024年7月23日，上海廣播電視台新聞綜合頻道《新聞夜線》欄目對光明乳業旗下益民一廠進行了特別報道，報道講述了益民一廠面對夏季，工廠產線全開，提升產能保障供應的光明故事。
自7月以來，光明冷飲力求抓住冷飲的黃金銷售期，為確保冷飲供應，益民一廠所有產線全開，400多名一線生產工人分班倒，24小時連續生產，配料、流水線、灌裝、搬運、裝車，每天生產150噸各款冷飲產品，產能增加50%。值得一提的是，除了經典款產品產量大增，銷量猛升外，今年夏天，光明冷飲還推出了一系列創新新品。其中"冰磚塑杯"，開啟冰磚"即食"時代，新包裝的設計靈感來源於消費者對便攜性和即食性的高需求，採用了密封保温箱良好的塑料材質外盒，隔絕寒冷不凍手，讓人們隨時隨地縱享冰磚的絲滑奶味；"奶油話梅糖棒冰"則是光明冷飲攜手大白兔推出的又一創新聯名爆款，口感是温潤柔和的酸甜滋味，並帶有清新微妙的梅果香氣，棒冰中還添加了青梅果醬和含真實果肉的話梅果味醬，不僅僅是對經典口味的復刻，更是時代下迭代升級後的產物；以光明乳業明星鮮奶產品"光明優倍"為原料的"光明優倍輕糖鮮奶冰淇淋"則在保持鮮奶冰淇淋絲滑口感的同時，減少了50%的蔗糖，一杯相當於1.1個蘋果的熱量，讓人們在享受美味的同時也能保持健康；"青檸棒冰"則是以真材實料的添加，在水果口味棒冰大軍之中突出重圍。
作為"一個有温度的冷飲品牌"，光明冷飲憑藉其悠久的歷史、卓越的品質以及不斷創新的精神，深受消費者喜愛。未來，光明冷飲將繼續以滿足消費者的需求為導向，不斷髮揮光明品牌優勢，傳承光明品牌創新基因，開發更多創意新品，讓更多消費者品嚐清涼甜蜜，享受純淨美味。
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