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藥易購(300937.SZ):目前正在推進“AI 會員”新零售模式
格隆匯 07-25 07:04

格隆匯7月25日丨藥易購(300937.SZ)披露投資者關係活動記錄表顯示,在線下零售方面,公司重點探索的方向是把零售門店當做流量入口,延伸出多元化業態服務以及專業的慢病管理服務。公司目前正在推進“AI 會員”新零售模式,在不破壞醫藥供應鏈體系的基礎上,通過組合營銷,讓利於患者帶動異業產品的銷售。另外,公司也已組建了慢病管理團隊,拓展慢病管理服務。通過以上兩點,實現未來的銷售模式從治病到治未病的轉變,產品結構從藥品到大健康品的轉變。公司希望通過專業化的服務,包括產品供應鏈、線上流量品線下分發、新零售模式賦能等方式服務於中小連鎖和單體藥店,重點關注多元化的藥店模式。

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