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友誼時光《墨劍江湖》公測表現超預期,小遊戲持續貢獻業績增量
格隆匯 07-22 11:44
友誼時光(6820.HK)7月19日推出旗下全新詩意江湖自由武學手遊——《墨劍江湖》。《墨劍江湖》是一款以中國經典武俠為題材的角色扮演遊戲(RPG),採用2.5D水墨風格,以回合制戰棋和多流派武學構建為主要玩法,為玩家提供了一個快意恩仇的江湖世界。憑藉種種特色,《墨劍江湖》完成了對“武俠精神”的多樣化表達,再結合結拜、幫派系統等濃厚的社交氛圍和遊戲體驗,使得《墨劍江湖》具備了成為爆款的眾多元素,在暑期檔中成功突出重圍。從上線三天數據來看,《墨劍江湖》iOS 暢銷榜強勢衝入TOP50,作為公司首次嘗試男性向產品,整體表現大超預期,成為一匹黑馬。其上線之後得到各大發行渠道的快速認可,衝進vivo和小米飆升榜第1,獲得TapTap新品榜第2,好遊快爆飆升榜第2,還得到蘋果App Store遊戲頁和TapTap今日遊戲的推薦,助力遊戲順利突圍。此外,小遊戲作為近兩年一股逆勢增長的風潮,友誼時光在相關市場也有多款重磅產品佈局。其中《凌雲諾》和《杜拉拉昇職記》的表現尤為亮眼,《凌雲諾》小遊戲連續多月月流水超千萬,並進入微信小遊戲暢銷榜Top50;《杜拉拉昇職記》小遊戲蓄勢待發,在7月順利挺進微信小遊戲暢銷榜TOP100。
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