奇瑞星途6月熱銷13252輛,戰略轉型已進發力期,知行汽車科技(01274.HK)成受益方
7月2日,奇瑞高端品牌EXEED星途對外公佈了6月銷量捷報,共計銷售新車13252輛,同比增長34.6%;其中新能源佔比高達64.95%,快速實現了新能源轉型。值得注意的是,隨着星紀元ET的熱銷,星途6月單車售價達到了19.55萬元,品牌溢價能力不斷提升,成為名副其實的中國高端汽車品牌主力軍。截至目前,星途1-6月累計銷量54447輛,同比增長28.9%,連續6個月實現同比正增長。
在今年價格戰席捲,開年即決戰的車市重壓之下,合理的產品迭代是"星途速度"的爆發關鍵所在。好的產品永遠是吸引消費者的底層架構,也是品牌在激烈的市場競爭中突圍而出的根本實力。銷量增長的背後,與星途開啟"新能源元年"加速產品迭代煥新、產品力達到自主品牌前列關係密切。新能源時代下,星途正以"M3X超混+E0X電動"兩大技術平台為基石,充分佈局插混、純電、增程等全賽道技術路線,實現全系產品新能源化。今年以來,星途先後推出了追風C-DM、瑤光C-DM、星紀元ET等全新高品質新能源車型,產品結構更趨完善。與此同時,星途也積極聽取用户的聲音,持續迭代現有產品,以更好的產品力不斷滿足消費升級的需求。
2024年,知行汽車科技(01274.HK)對外宣佈獲得奇瑞旗下星途星紀元系列車型量產定點。這也是繼星途攬月、星途凌雲、星途瑤光(海外版)後,知行汽車科技(01274.HK)iDC 100產品獲得的又一個交付於星途系列的量產定點。iDC100域控制器是知行汽車科技(01274.HK)基於德州儀器TDA4VM芯片打造,定義為全新一代高性價比泊車解決方案。iDC100接口豐富,能夠支持多路高清攝像頭接入,並可支持3M魚眼攝像頭,可適配AK1/AK2等不同類型的超聲波傳感器。得益於知行汽車科技(01274.HK)領先的算法及工程化能力,該控制器能夠在僅有8TOPS的有限算力下,採用單SOC方案(無需外掛MCU)實現AVM、APA、RPA、HPA等豐富的泊車功能。
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