北汽藍谷(600733.SH):2024年將繼續普及和深化“一車一策”、“一城一策”的舉措
格隆匯7月12日丨北汽藍谷(600733.SH)7月12日披露投資者關係活動記錄表顯示,公司2024年將繼續普及和深化“一車一策”、“一城一策”的舉措。針對不同的車型、不同的銷售區域,公司將制定和執行更加精細化的營銷策略,用這種類似“定製化”的服務,來精準定位不同的目標客羣,直達用户內心。“一車一策”,就要明確每款產品的特性,做透產品標籤,通過聯動媒體平台等方式,更好地輸出產品價值,從而與客户羣體建立更緊密的聯接,推動銷量提升。“一城一策”的方式在考拉身上已經取得了一定的效果,未來將繼續做專做好,並推廣到更多車型的宣傳上,將北、上、廣、成、鄭五座城市做為戰略城市,拉動周邊城市整體上量。
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