珠江鋼琴(002678.SZ):預計半年度虧損6200萬元–8600萬元
格隆匯7月10日丨珠江鋼琴(002678.SZ)公佈,預計半年度虧損6,200萬元–8,600萬元,扣非虧損6,000萬元–8,500萬元。2024年上半年,受市場環境、消費需求低迷局面未有明顯改善等多重因素影響,公司經營持續承壓,鋼琴銷量出現大幅下滑,上半年業績預計虧損。面對鋼琴行業調整、市場需求萎縮等多重挑戰,公司積極應對外部環境變化,圍繞戰略目標,多措並舉,聚焦主責主業,積極拓寬銷售渠道,加大市場推廣力度,盤活線上營銷鏈條,深化渠道下沉;同時強化內部管理,採取降本增效措施優化產能佈局和資源配置,積極推進人員結構優化和效率提升;加快推進新賽道和新業務的發展,圍繞主業探索多元化發展。
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