助力企業全球化拓展，極光亮相The MarTech Summit峯會
7月9日，2024年The MarTech Summit峯會在香港九龍香格里拉酒店隆重開幕。中國領先的客户互動和營銷科技服務商，極光(Aurora Mobile，納斯達克股票代碼：JG)攜旗下EngageLab、GPTBots.ai等產品及解決方案與來自全球多個跨國企業高管匯聚一堂，共同探討如何利用MarTech助力企業開拓全球業務。
本次大會分為、數據驅動營銷、客户體驗與參與、新興產業營銷技術、分組圓桌會議等眾多主題，極光憑藉多年在企業服務領域的行業積澱和創新實力，與香港大學、匯豐銀行、渣打銀行、J.P.摩根、健樂士(GEOX)等眾多參會學府、企業進行了深入交流，共同研討如何為企業提供更高效、更智能的營銷技術解決方案；以及如何使用AI Bot幫助不同規模企業將AI應用到多種業務場景中。極光現場展示的EngageLab和GPTBots.ai等前沿產品和解決方案，吸引了眾多與會觀眾的駐足與關注。
極光EngageLab致力於為全球企業提供全域通道的消息通知解決方案，可實現更精細的觸達策略、更低的消息發送成本、更高的消息送達率和更好的用户轉化率。EngageLab的市場份額名列前茅，該產品服務已廣泛應用於科技、互聯網、金融、電商等多個行業，覆蓋全球16個國家和地區的數百家頭部企業。
極光EngageLab業務包含AppPush、WebPush、WhatsApp Business API、Email、SMS、OTP等產品服務。同時，極光在國內成熟的產品和服務經驗之上，還對EngageLab進行了全球化升級，讓產品服務更貼合出海中企和海外本地開發者的業務使用場景。
GPTBots.ai是一個專為企業打造的無代碼AI Bot構建平台，可助力企業將AI技術快速應用於市場營銷、客户服務、人力資源等業務場景，大幅提升生產力。
GPTBots.ai自2023年9月推出以來廣受認可，截至2024年3月31日，GPTBots註冊用户(包括企業和開發者)數量已超過19,000人，環比增長90%，逾85%的用户來自海外。
極光秉承“以開發者為中心”的戰略導向，致力於為企業提供一個可以快速接入、方便整合、易於擴展的平台，讓技術可以更加靈活高效為業務賦能，幫助企業提升營銷和運營效率，實現數字化轉型和高遠發展目標。憑藉EngageLab和GPTBots.ai等產品及創新解決方案，極光能夠有效應對企業全球化過程中的各種挑戰,，助力客户在日新月異的市場環境中保持競爭優勢。
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