港股異動丨東方甄選跌超6%創逾2年新低,年內累跌60%
東方甄選(1797.HK)股價持續下挫,盤中一度跌超6%至11.14港元,創2022年6月以來新低;東方甄選年內已累跌60%;較2023年1月份的歷史最高價75.55港元,更是大跌85%。消息面上,東方甄選近期遭遇了一系列危機。5月31日,俞敏洪在一場直播中直言不諱地批評東方甄選的運營,稱其“做得亂七八糟”。這一言論迅速引發了輿論風波,並導致公司股價五天大跌21.83%。儘管俞敏洪隨後公開道歉,但消費者和投資者並不買賬,股價並未因此止跌回升。6月9日,公司的另一位重要人物董宇輝在綜藝節目中表達了對直播帶貨工作的厭惡,這一言論再次引發了市場的負面情緒,東方甄選抖音賬號粉絲量下滑,進一步打擊了股價。截至7月9日,東方甄選抖音賬號粉絲量再度跌破3000萬,為2991.6萬。7月5日,新東方創始人俞敏洪在個人抖音賬號發佈的文章《給孩子們成長的空間》中提到,東方甄選和與輝同行的發展,是董宇輝等年輕人奮鬥的證明,是廣大朋友支持的結果,並請求不要攻擊任何主播。

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