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推出中文版Perplexity被看好 知乎(ZH.US)大升超15%

7月3日,知乎近日發佈最新AI搜索產品“知乎直答”,該產品基於知乎創作者的真實問答數據,通過大模型應用創新,為用户和創作者帶來全新的生產力工具。產品發佈之後,受到用户歡迎和資本市場關注,7月3日知乎港股收盤上升5.04%,美股盤中上升超15%。

據悉,“知乎直答”是知乎AI搜索功能的正式產品化,同時擁有獨立域名“zhida.ai”和服務入口,已上線PC端。“知乎直答”基於知乎創作者的真實問答數據,能按照用户需求提供“簡略”和“深入”兩種答案生成結果,並支持“找內容”和“找人”,進一步縮短內容需求和優質回答之間的距離,放大社區創作者及其內容的流通效果。接下來“知乎直答”將陸續推進App開發和多模態能力引入,與知乎社區融合的同時積極探索對外合作。

作為最先推出中文大語言模型的公司之一,知乎在AI領域的動作一直受到市場關注。而AI搜索正是目前最火熱的大模型應用,以Perplexity為代表的AI搜索引擎公司,其估值已經達到30億美金的高位,對標Google和微軟Bing帶來的商業價值清晰可見。市場分析人士認為,“知乎直答”的推出有望進一步鞏固知乎在知識問答領域的領先地位,同時也標誌着知乎開始佈局AI搜索市場。投資者對此反響積極,認可這是知乎新的增長機遇。

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