洋河股份(002304.SZ):將積極參與白酒國際化
格隆匯7月3日丨洋河股份(002304.SZ)在投資者互動平台表示,公司主導產品均已實現數字化,能有效利用數字化工具動態感知相關營銷數據;公司將積極順應消費需求,不斷推出年輕化、健康化、低度化產品,進一步豐富產品線,並將順應新趨勢,加大在年輕化媒體平台的宣傳力度;在“一帶一路”倡議的影響下,積極開闢世界市場已成為白 酒行業共同努力的方向,公司將積極參與白 酒國際化,向世界展示中國白 酒文化,促進加深國際市場對中國白 酒的認知和認同。
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