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中國動向(03818.HK)公佈年度業績:營收微增3.87%至17.44億元,中國服裝分部表現強勁,擬派末期息每股0.51分
格隆匯 06-26 12:17

格隆匯6月26日丨中國動向(03818.HK)公佈,截至2024年3月31日止年度,公司收入為人民幣17.44億元,同比增長3.87%;公司擁有人應占虧損為人民幣6.39億元,去年同期則盈利為人民幣1.15億元,基本每股虧損為人民幣10.90分,擬派末期息每股人民幣0.51分。

報吿期內,在當前極具挑戰的市場環境中,集團中國服裝分部展現了強勁的復甦勢頭,KAPPA品牌的線下業務同比顯著增長14%,而毛利率也同比增加了2.1個百分點,達到了69.4%。這一成績的取得得益於關鍵指標的綜合改善,包括終端折扣的穩定性、客單價的提升、連帶率的增加以及新品佔比的上升。中國服裝分部的經營盈利實現了從虧損到盈利的轉變,達到了1.06億元人民幣。這一轉折點極大地提振了集團的整體業績,併為公司在逆境中的堅韌和恢復能力提供了有力的證明。中國服裝分部的強勁表現不僅為集團帶來了正面的影響,也預示着我們在市場競爭中的持續進步和成長潛力。

集團秉持長期的全渠道發展策略,專注於類直營模式的優化及單店店效的提升。KAPPA品牌通過實時庫存管理和多維度的終端銷售數據監測,加速貨品高效流通,並結合柔性供應鏈的高效反饋,以滿足消費者的個性化需求,實現精準的產品和服務匹配。這不僅為消費者帶來高效便捷的購物體驗,也進一步優化了運營效率,降低了營運成本,增強了集團在中國體育運動服裝市場的競爭力。於2024年3月31日,集團Kappa品牌的店舖總數為1,012間(不含KAPPA童裝業務),對比2023年同期淨減少11間。

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