直擊珍酒李渡股東大會:投資人對五個方面最關注
6月21日,珍酒李渡集團股東周年大會及投資者日活動在貴州遵義舉行。作為珍酒李渡上市後第一個完整會計年度的股東大會,吸引了股東及股東代表、投資機構代表、證券分析師等160餘人出席。

(投資者交流會現場)
投資者交流會上,投資者和高盛、摩根士丹利、中金公司、國泰君安、方正證券等投資機構代表,圍繞市場、產品、渠道等問題提問。吳向東保持一如既往的風格:務實、睿智、專業,且充滿自信,一一回答了投資者的提問。

(珍酒李渡集團董事長吳向東)
談市場行情:對頭部影響不大,仍充滿信心
有投資者提問,近段時間以來,茅台批價下行,帶動白酒波動較大,行業憂慮情緒蔓延,社會關注度較高。
吳向東認為,茅台市場批價階段性下降,在目前經濟環境下不見得是壞事,可能會刺激更多人去消費。他表示,當前股市和市場變化,給非品牌企業帶來的影響比品牌企業大,核心原因在於宏觀經濟環境影響,隨着經濟好轉,行業仍會向上發展。
談市場建設:聚焦核心市場,增長動力充足
對於珍酒李渡核心市場建設方面的問題,吳向東表示,珍酒一直圍繞貴州、河南、湖南、廣東、山東等重點市場持續深耕,市場增長勢頭符合預期。如貴州、河南市場仍持續增長,湖南市場增長速度也超越基本預期。李渡方面,將採取省內省外兩套打法,省內試點全價格帶的產品拓展,江蘇、廣東、山東、浙江等省外仍然聚焦李渡高粱的三大產品系列。

(投資者提問)
談產品結構:升級核心產品,佔位千元價格帶
當被問及珍酒李渡產品結構時,吳向東表示,2011、2012、2013等真實年份系列市場反響不錯,未來也會快速增長,但供應有限,核心產品依然是珍十五和珍三十,主攻千元價格帶,佔領次高端和高端。吳向東還透露,將對珍十五和珍三十進行升級,以更好的品質和性價比,滿足高端醬酒市場需求。
談發展建議:"美食+美酒",尋找新增量
有投資者問及,在當前行業調整中,酒企應該做哪些"難但正確的事"?吳向東認為,"美食+美酒"的跨界融合,將是白酒實現增量的重要依託。珍酒正打造的珍酒·1912美食研究所,擬打造場景化、沉浸式的"美食+美酒"模式,推動建立統一美食標準,助力中華美食走向世界。"中華美食就是配白酒的,跟紅酒、啤酒還是沒那麼搭,升級中華美食料理,吸引更多食客外出就餐,消費白酒的機會也會相應增加",吳向東説到。

(投資者交流會現場)
談增長動能:持續發力品牌、產能、渠道及團隊
現場有投資者提出,在這一輪行業調整中,對於酒企,特別是成長型酒企,如何取得更大更快發展。吳向東以珍酒李渡舉例,認為只要在品牌、產能、渠道及團隊四個方面持續發力,就會有持續增長的基礎。

(投資者諮詢產品信息)
吳向東還就投資者關心的渠道管理、企業治理等問題進行交流。問答間,既迴應了投資者對公司的關注,也讓投資者看到了一個更加開放、自信的珍酒李渡。
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