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大行評級|麥格理:普拉達第二季增長勢頭料具韌性 因外匯影響微降目標價至68.4港元
格隆匯 06-24 12:53
麥格理報吿指出,在日本市場的帶動下,普拉達2024年第二季增長勢頭料具韌性。考慮到外匯不利因素,將2024年上半年的收入預測調整11%。該行指,隨着集團上半財年廣吿投入增加,料上半財年的經營利潤率按年擴張0.6個百分點,推動經營利潤增長14%,下半財年增長有望加速至21%。該行引述管理層對奢侈品長期增長前景保持樂觀,並將優先考慮提高市場佔有率作為短期目標。該行並提到,集團計劃於2025年新增10-15家Miu Miu門市,Prada門市新增5-10家,料明年有更多上行空間。惟由於外匯帶來不利因素,麥格理下調集團2024-26財年盈測各2.2%,目標價由70港元微降至68.4港元,評級“跑贏大市”。
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