You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
研報掘金|招商證券:上調嗶哩嗶哩目標價至167港元 遊戲業務驚喜表現助力業績增長

招商證券發表報吿指,嗶哩嗶哩新遊《三國:謀定天下》於6月13日發佈,該遊戲開局表現亮眼,從發佈至6月19日,在中國App Store策略遊戲類別中排名第二,在全遊戲品類中排名第3。對比其他同類遊戲,該行認為該遊戲的成功得益於其遊戲內購價格較低,風格更加休閒,玩家靈活性高且遊戲節奏更快。同時相信公司有意在海外市場推出該遊戲。

根據七麥數據,自6月13日至19日《三國:謀定天下》iOS渠道的日均流水收入達到1,180萬元,從首日開始沒有出現明顯的下滑。該行線性推算該遊戲首月的總流水預計將達到約10億元,並在首年貢獻近40億元的流水和約12億元的收入。

分財年看,該行預測《三國:謀定天下》將帶動今明兩年的遊戲收入分別增加14%和16%,使得集團收入提升1.2%和1.3%,並將2024財年遊戲收入按年增速從0%提升至8%,集團總收入按年增速從13.7%提升至15%。該行對盈利預測進行了調整以反映公司遊戲業務和利潤率提升更樂觀的前景,預計公司第二季收入按年增長15%,廣吿和增值服務分別按年增長29%和15%。基於分部加總估值的目標價由20美元調升至21美元,H股目標價由160港元升至167港元。

Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account