大行評級|交銀國際:嗶哩嗶哩新手遊流水超預期 下半年遊戲收入有望加速增長
交銀國際發表報吿,嗶哩嗶哩於6月13日首款SLG手遊《三國:謀定天下》(《三謀》)正式公測,聚焦三國多職業戰爭策略。自6月11日預下載開啟以來,連日穩居iOS遊戲下載榜前兩名,6月13-17日,維持iOS遊戲暢銷榜第三名,首月流水應高於該行此前預期。蘋果應用商店評分4.4,略好於同類遊戲(《三國志‧戰略版》/《率土之濱》均為4.3),顯示用户側對遊戲接受度符合預期。據點點數據,基於目前流水錶現,交銀國際預計《三謀》首月(按30天估算)流水可達5至8億元。假設9個月流水攤銷,基於常態化23億月流水,預計2024年貢獻收入8億至13億元,疊加後續新作《熾焰天穹》上線,預計新遊收入貢獻好於該行此前預期,下半年遊戲收入有望加速增長,拉動全年遊戲收入增12至20%,好於目前市場預期的中低個位數增長。 《三謀》為公司拓展非二次元品類遊戲佈局及探索海外機會奠定良好基礎,該行維持嗶哩嗶哩目標價132港元及維持“買入”評級。
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