燕京啤酒(000729.SZ):有信心更有能力將燕京U8打造成為成功佔領全國消費者心智的百萬噸級全國性大單品
格隆匯6月7日丨燕京啤酒(000729.SZ)接受特定對象調研表示,燕京U8取得了階段性成效,下一個階段重點在以下幾個方面,第一,要持續鞏固傳統優勢區域燕京U8的銷量基礎,如北京市場、河北省市場、內蒙市場。第二,加大成長型市場建設,包括東三省、四川、山東。第三,要加快弱勢區域市場開發進度,比如華中地區、華東地區以及華南地區。第四,適時推出燕京U8迭代產品。第五,藉助燕京U8500ML產品勢能帶動燕京U8系列其他產品的銷量增長,如小隻燕京U8256ML產品以及聽裝燕京U8產品等。
在全鏈路營銷推動下以及全要素保障下,我們燕京團隊有信心更有能力將燕京U8打造成為成功佔領全國消費者心智的百萬噸級全國性大單品,為燕京未來的高質量發展作出新的更大貢獻。
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