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威誠國際控股(08107.HK):供應鏈管理服務應用於馬拉松賽事場景
格隆匯 06-03 07:57

格隆匯6月3日丨威誠國際控股(08107.HK)發佈公吿,2024年5月31日,集團與甘肅行者體育管理有限公司(“行者體育”)簽訂合作協議。據此,集團被行者體育指定為2024嘉峪關長城馬拉松暨“長城聯賽”其中一位官方合作商,藉此提高集團及其戰略伙伴名氣。

在過去一年,集團積極發展創新型供應鏈管理解決方案,賦予其數字營銷功能,使得集團的戰略伙伴透過不同渠道及賽事活動,將他們的服裝及其他產品觸達目標消費者。

考慮到公眾健康意識增強和休閒運動潮流興起,集團相信運動服飾行業將繼續保有廣闊的發展前景。集團透過參與馬拉松賽事,預期集團的戰略伙伴不單能與參賽者還能與馬拉松賽事的其他官方合作伙伴建立聯繫及推廣他們的產品。

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