喜臨門(603008.SH)：近幾年開展跨境電商業務，為未來自主品牌出海逐步奠定基礎
格隆匯5月31日丨喜臨門(603008.SH)在投資者互動平台表示， 1、公司2023年年報中境外收入除OEM外，含跨境電商業務。近幾年開展跨境電商業務，為未來自主品牌出海逐步奠定基礎，目前主要通過Amazon、wayfair、Walmart等平台，向美國等地區銷售軟體家居產品。該業務規模增長較快，2023年度跨境電商銷售費用佔公司銷售費用的4%-5%。 2、2015年8月，公司成立全資子公司浙江舒眠科技有限公司，以此搭建專用研發平台，引進專業人才，加強牀墊等智能睡眠產品的研發工作,為公司智能化戰略轉型奠定基礎。 2024年4月，公司與公司關聯方弘忻睡眠科技（海南）有限公司共同設立寶褓睡眠科技（海南）有限公司，將專門用於寶褓智慧助眠生態系統的持續研發、銷售等核心業務運營，系列產品將作為高端智能化助眠生態系統，獨立推出上市。當前，公司聯合十大酒店集團共同啟動AISE寶褓俱樂部開源計劃，率先在酒店行業革新智慧睡眠生態。通過在酒店領域的推廣，AISE寶褓不僅提升了旅客的居停品質，也為其後續進入民用市場打下堅實的基礎。 3、目前公司8大生產基地綜合年產能利用率約85%。 4、公司與酒店、郵輪等合作屬於自主品牌工程渠道，該渠道主要合作單位為高星級酒店管理公司、連鎖酒店集團、酒店式公寓等客户，同時開拓遊輪、軍隊、學校等新業務渠道，通過與其建立長期、深度合作關係，進行牀墊、牀、其他相關配套產品的採買合作以及木質傢俱製作安裝工程服務。 5、公司現有約5,700家門店，以經銷為主、直營為輔，其中直營門店數量佔比約8%，主要位於北上廣深等一線城市。公司為經銷商提供渠道開拓、商場資源、聯合營銷、導購培訓等全方位資源扶持，如引領經銷商創新開展數字營銷，實現多平台聯動，線上線下均通過店鋪自播+達人直播策略拓寬銷售、引流造勢；通過小紅書、B站、抖音等構築全新的品牌公域流量內容生態，幫助經銷商實現潛在客羣的引流轉化；搭建全鏈路服務體系，通過線下門店規範培訓，提升服務響應及時性及客户滿意度等。
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