助力"中國製造"出海，匯通達網絡(9878.HK)自有品牌挺進中亞市場
匯通達網絡(9878.HK)旗下首個自有品牌——阿爾蒂沙(IDISSA)，自4月首批空調產品下線以來捷報頻傳。
產品下線月餘時間，憑藉匯通達全國21省、超過2.4萬個鄉鎮的網點覆蓋優勢，訂單量突破2.2萬套，全國各地下沉市場消費者到店選購、安裝上牆、使用點讚的照片和視頻紛至沓來。
近期，在國家"發展跨境電商等外貿新形態"等政策引領下，匯通達順勢而為，阿爾蒂沙獲首批出海訂單、銷往哈薩克斯坦等中亞五國。
這既是匯通達在推進"產銷一體化"等高效產業模式的持續創新，也標誌着匯通達作為領先的產業互聯網平台，平台價值在"國內大循環為主體，國內、國際雙循環"格局下的進一步釋放和擴散。
首批價值百萬訂單打通中亞市場
匯通達晉陝分部相關負責人介紹，阿爾蒂沙上市以來，分部經營團隊"兩步抓"——
"一邊是圍繞我們‘讓農民生活得更美好’企業使命，結合總部每月的主題大促活動，幫助鄉鎮店老闆，利用社羣營銷、O2O活動等方式，將‘質量過硬、性價比高’的阿爾蒂沙空調快速帶到農村消費者家裏，當地鄉鎮家電店"甲紅電器"單店單場活動就吸引了超過100個本地消費者認籌；另一方面，我們打通出海渠道，首批銷往哈薩克斯坦的阿爾蒂沙訂單，共720餘套空調、價值近110萬元人民幣，近日就將發出。"
據悉，此批訂單產品以阿爾蒂沙大3匹櫃機為主，為海外消費者專門定製了"IDISSA"海外版產品包裝和俄文版説明書等。
"產品將由我們從霍爾果斯口岸發出，我們在海外的合作伙伴將承接中亞市場的倉儲、配送和售後服務。這種模式充分整合了中哈多家產業鏈、供應鏈企業的優勢，我們有信心基於這個好的開端、做好長期運營。"
讓"中國製造"惠及海外消費者
阿爾蒂沙品牌出海的"一小步"，也同步印證了匯通達深耕流通市場"兩端一路"(即：產業上游工廠、零售終端，以及數字化流通基礎設施)的不斷深化。
2023年，匯通達與江西省共青城青創集團、榮電集團共創共建空調智能製造工廠，工廠同時具備"智能製造""訂單集採""產銷一體"等新質生產力特徵，發展一年不到、年目標產銷規模攀升至100萬套。阿爾蒂沙全系空調產品便出自此智能製造工廠。
不僅讓農民生活得更美好，也讓"中國製造"惠及海外消費者。據匯通達2023年業績報顯示，目前在產業端，匯通達已經覆蓋家用電器、消費電子、農業生產資料、交通出行、家居建材、酒水飲料、洗化日用等7個行業板塊，與2000家品牌工廠建立合作、聯合35個頭部品牌全年開展超過456場聯合大促。
業界人士預計，未來或有更多像阿爾蒂沙一樣"質量過硬"且"極致性價比"的中國製造，通過匯通達平台、惠及海外消費者。
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