KKR集團全球合夥人、亞太區執行主席路明一行到訪貴州珍酒
5月16日，KKR集團全球合夥人、亞太區執行主席路明，全球合夥人、大中華區負責人孫錚一行到訪貴州珍酒，珍酒李渡集團董事長、貴州珍酒釀酒有限公司董事長吳向東熱情接待。
(聽取珍酒規劃介紹)
當天，路明一行先後參觀了石子鋪老廠區、白巖溝珍酒莊園、趙家溝生態釀酒區，走進中國白酒一號工程原址、制麴車間、釀酒車間、封壇酒庫、在建項目現場等，深入瞭解珍酒獨特的歷史傳承和大麴醬香傳統釀造工藝，探討珍酒未來市場戰略、品牌升級等關鍵議題。
(在白巖溝珍酒莊園項目調研)
調研中，吳向東表示，KKR集團的持續支持與信任，為珍酒發展注入了強勁動力，讓珍酒實現產能與品牌的雙飛躍。2023年，在複雜多變的宏觀環境下，珍酒圍繞產能、品牌、渠道和團隊四大關鍵要素制定了清晰的戰略，從激烈的市場競爭中脱穎而出。截至目前，珍酒優質醬酒年產能突破4.1萬噸，基酒庫存達到9萬噸，規模穩居貴州醬酒企業前三。以營收計，珍酒2023年已躋身中國第四大醬酒企業，珍酒李渡集團上市首年便成為中國第九大白酒上市公司。實現自身發展同時，珍酒李渡還積極踐行綠色生態理念、投身社會公益、助力鄉村振興，為地方經濟社會發展作出貢獻，得到充分肯定，在剛剛過去的7個月內，湖南、江西、貴州三省省委書記相繼調研了湖南湘窖、江西李渡、貴州珍酒。
對於未來發展，吳向東表示，將積極迎接市場競爭和挑戰，持續在品牌建設、產品打造、渠道開發、區域擴張、組織架構上下足功夫，有信心，更有能力持續保持高質量發展。
(在制麴車間調研)
路明表示，KKR集團一直看好中國白酒行業的長期發展潛力，珍酒作為珍酒李渡的核心企業和旗艦品牌，擁有顯著的產能優勢、獨特的品牌故事、卓越的產品品質和優秀的管理團隊，並在鄉村振興的時代浪潮中發揮着積極作用，是行業內外矚目的焦點。未來將與珍酒繼續攜手，共同探索新的增長點，引領中國白酒走向世界。
(現場體驗封壇酒勾調)
據悉，KKR集團作為全球最大的另類資產管理領航者，管理資產規模約5530億美元。近年來，KKR集團持續加大在亞洲的投資，尤其重視中國市場，自2006年進入中國市場以來，投資額已超70億美元，是中國資本市場最為活躍和成功的外資投資機構之一。目前，KKR集團是珍酒李渡的重要戰略伙伴和第二大股東。伴隨珍酒李渡的成長，雙方的合作還將不斷深化。
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