“論道”莫干山!貴州珍酒與各界共話“酒旅融合”
莫干山下,風雲激盪。
5月10日至12日,2024世界品牌莫干山大會在浙江德清舉辦。上千家企業、4000多名嘉賓齊聚一堂,數十場國際性、權威性和專業性主題論壇密集舉行……

(大會開幕式現場)
新華通訊社總編輯、黨組副書記呂巖松,浙江省政協主席、黨組書記廉毅敏,茅台集團黨委書記、董事長張德芹,珠海格力電器董事長兼總裁董明珠,月星集團董事局主席丁佐宏,波司登集團董事局主席兼總裁高德康,康師傅控股行政總裁陳應讓等出席大會開幕式。各主題論壇中,中國企業向世界共享品牌發展之道,共話發展方略,共商發展之計,為中國乃至全球品牌發展注入強勁動力。
志合者,不以山海為遠。“美酒 美景 美生活”論壇作為本屆大會的論壇之一,吸引來自全國各地的政府、企業、協會、媒體代表等近百人相聚一堂,共話文、體、酒、旅多種業態融合高質量發展。新華通訊社副祕書長徐姍娜,新華通訊社河北分社社長、分黨組書記李鳳雙,新華通訊社貴州分社社長、分黨組書記趙新兵,新華通訊社河北分社副社長、分黨組成員韓傑,北京大學新聞與傳媒學院教授、博士生導師、視聽傳播研究中心主任陸地,北京理工管理學院、國際組織創新學院副院長葉選挺等出席。

(“美酒 美景 美生活”論壇現場)
珍酒李渡集團副總裁陳國華應邀出席,並以“祕境貴州 酒旅聖地”為題作主旨演講,揭開了貴州白酒與貴州山水情緣的面紗,深入闡釋珍酒堅守匠心傳承,不斷追求極致品質與口感,珍心釀美酒,並從體驗、品味、感悟三個維度,講述珍酒匠心、創新並舉,巧妙地將白酒釀造與紅色文化、文化遺產融為一體,打造了獨特的酒旅融合項目,推動“賣酒”向“賣生活方式”轉變,讓消費者看得見山、望得見水,記得住貴州醉美的味道。

(珍酒李渡集團副總裁陳國華作主旨演講)
創建於1975年的貴州珍酒,是全國知名的白酒品牌。尤其是2023年4月27日,以珍酒為旗艦品牌和核心企業的珍酒李渡集團在港交所上市,成為繼茅台之後的“中國醬香白酒第二股”,品牌知名度、美譽度大幅提升。2023年,珍酒營收規模躍居中國醬酒第四;蟬聯《中國500最具價值品牌》榜單中國醬酒第三位,並連續入選《胡潤品牌榜》,是中國最具品牌影響力的300個品牌之一。截至2024年5月,珍酒優質醬酒年產能已突破4.1萬噸,優質基酒庫存達到9萬噸,產能規模穩居貴州醬酒企業前三。

(珍酒2013真實年份酒在大會展出)
5月10日晚,還舉行了貴州珍酒2013真實年份酒品鑑晚宴,以酒為媒,讓賓客感受高端醬酒醇厚魅力的同時,也為大會搭建交流溝通平台,助力匯聚各方智慧,共同探索品牌成長與進步。
貴州的山水,藏着無盡的故事,而珍酒,是這故事中甘醇的篇章。在莫干山的見證下,貴州珍酒與各界共享的,不僅是一杯酒的醇香,更是一段關於匠心、文化與生活的深度對話。
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