美圖吳欣鴻:視頻大模型的競爭關鍵點是創意超越現實、工作流整合、垂直場景
在4月17日舉辦的中國AIGC產業峯會上,美圖公司創始人吳欣鴻表示,國內視頻大模型競爭的關鍵點有三,分別是創意超越現實、工作流整合和垂直場景。
今年年初,Sora的亮相讓視頻大模型邁出新的一步,也刺激科技公司們加大技術攻關力度,加大對視頻大模型的資源投入,預計不少"國產Sora"或將在下半年扎堆上線。
在吳欣鴻看來,第一,視頻大模型需要生成超越現實的畫面,與實拍互補,成為一種新的特效實現方式。第二,視頻生成應用場景有限,需與現有AI能力和傳統視頻技術結合,形成工作流。第三,視頻在電商、廣吿、遊戲、動漫、影視等垂直場景的"可用性"極為關鍵。

"以Sora為代表的視頻大模型只是開始。"吳欣鴻表示,未來視頻大模型能與視頻製作工作流實現更緊密的結合,後續可生成1-5分鐘視頻,值得用户和行業期待。
活動現場,吳欣鴻向到場嘉賓展示了一支60秒時長的視頻,該視頻由美圖產品全家桶中的Wink、WHEE、開拍等產品協作完成,通過優化故事腳本、視頻生成、視頻編輯等流程,展示了美圖奇想大模型MiracleVision的視頻生成能力。

吳欣鴻透露,美圖視頻大模型正在進行1.0到2.0的技術升級。在今年6月的美圖影像節,全新的視頻大模型及生產力工具新品將亮相。
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