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瘋狂體育(00082.HK)公佈年度業績:營收超4.9億港元,體育知識付費業務穩步增長,積極佈局再迎體育大賽年

格隆匯3月26日丨瘋狂體育(00082.HK)公佈年度業績,2023年度,集團取得總收益4.902億港元,毛利約為1.794億港元。體育知識付費平台成為集團的主要產品,收益已超過2.276億港元,佔總收益46.4%。截至2023年12月31日,集團的平台已累計擁有8,700萬註冊用户,較2022年底增長22.8%。

2023年度,集團在數字體育娛樂的核心業務上保持了增長勢頭,其中體育知識付費平台收入達2.276億港元,同比增長12.2%,同時限制了經濟和消費大環境不明朗所帶來的虧損。經歷了三年疫情變更,內容付費行業出現顛覆性變化及彩票市場熱度在2023年再創新高,帶動集團的體育知識付費業務穩步增長。

為了不斷拓展新渠道獲客,瘋狂紅單通過與百度、快手等平台達成戰略合作,聯合發佈付費內容小程序,可供平台達人短視頻帶貨分發,目前百度、快手、支付寶、抖音、微信等均已上線瘋狂紅單的小程序。瘋狂紅單的增長得益於卡塔爾世界盃帶來的高度關注及持續熱度以及後疫情時代「口紅效應」的蔓延。2022年世界盃後,集團透過在平台上引入先進數據分析及AI技術,成功挽留用户,註冊用户及月均活躍用户總數分別增長14.1%及16.0%。

值得一提的還有,2024年也是真正的體育大賽年,集團與市場機遇高度融合。由巴黎奧運會、歐洲盃領銜,本屆巴黎奧運會是疫情後第一屆全面開放現場觀賽的奧運會。2024年是充滿希望的一年,瘋狂體育也將持續承擔行業領航作用,進一步鞏固在數字體育領域的領先地位。

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