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快手電商啟動興農計劃 冀推動產地農產品銷售突破100億人民幣
阿思達克 03-25 10:22
快手(01024.HK)旗下快手電商與快手三農近日正式啟動「興農計劃」,快手電商擬投入近百億流量及1億元人民幣(下同)資源,以持續扶持優質農產品商家,計劃今年內與國內10個重點果蔬產業帶建立深度合作關係,為超過10,000人提供培訓支持,期望推動產地農產品銷售額突破100億元。 該計劃旨在推動農產品上行,協助鄉村振興,將通過一系列創新舉措全面扶持優質農產品商家,培育鄉村電商人才,推動農產品銷售。數據顯示,截至本月17日,快手電商年內果蔬行業GMV較去年同期增長80%,分銷GMV增長78%,動銷商家數增長55%,訂單量增長120%。
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