攜程報告:清明小長假期間機票搜索熱度按年增80%
攜程發佈《2024年清明節旅遊預測洞察》報告顯示,近期清明假期的機票、酒店等假日旅遊產品預訂逐漸升溫,返鄉探親、賞花踏青、拼假連遊及自駕賞春是假期出遊的主流節奏。
從搜索熱度顯示,清明小長假期間,內地酒店搜索熱度全面超越2019及2023年同期,按年上漲67%;機票搜索熱度按年增長80%。提前預訂情況反映出清明節旅遊市場的火爆,假日賞花遊的景區門票預訂量按年上漲超過六倍,內地自駕租車預訂按年增長240%。
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