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中國乘聯會:料3月新能源車零售按年增37.1%
中國乘用車市場信息聯席會公布數據顯示,3月狹義乘用車零售市場約165萬輛左右,按年微增3.7%,基本符合常規季節性走勢。新能源零售預計75萬輛左右,按年增長37.1%,按月增長93.2%,滲透率預計可達45.5%。
乘聯會指出,隨著春節後新能源價格下探帶來的大量潛客轉化為終端成交,3月初新能源銷量增長迅猛,對3月車市構成有力支撐,預計全月滲透率可創歷史新高。儘管新一輪價格戰提高消費者的關注度,調研顯示終端到店客流有所增長,但其中有效客流不足,訂單轉化不佳,消費者持幣待購情緒十分濃重。同時,消費者對以舊換新政策落地的等待進一步加重觀望的情緒,三月車市增長乏力。
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