吉利汽車(00175.HK)今年銷量目標190萬輛 續強調打「價值戰」
吉利汽車(00175.HK)今日(20日)公布去年業績。吉利汽車集團高級副總裁兼首席財務官戴慶在業績會議中表示,今年集團目標銷量190萬輛,較2023年總銷量增長13%。燃油車與新能源車將均衡發展,其中,預計新能源車銷量目標按年增長66%。
他提到,集團今年首兩月銷量為32萬輛,按年增長55%。吉利、極氪、領克三大品牌將各自推出3款新能源產品。當中,極氪的銷量目標增加至23萬輛,在銷量提升及毛利上升的前提下,期望可扭虧為盈。而領克將新推出1款插混及2款純電產品。
吉利汽車控股有限公司行政總裁及執行董事桂生悅表示,集團有信心在汽車市場的激烈競爭中取得最終勝利。
吉利汽車集團行政總裁、吉利汽車控股有限公司執行董事淦家閱表示,汽車行業正進入整合期和洗牌階段,競爭將更加激烈。不過,集團今年的銷售表現一直向好,對達成全年銷量目標有信心。
對於行業的價格戰持續,淦家閱認為無序的價格競爭,無法讓企業永續發展,強調公司不只要打價格戰,也要打「價值戰」,提升產品的安全、質量及技術。
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