觀塘apm料今年復活節人流及生意額按年升5%至10%
新地(00016.HK)旗下apm表示,香港通關超過1年,2023年人流按年增長逾15%,隨著今年將會是城市盛事之年,商場亦會繼續以多元推廣吸納人流。
apm表示,今年3至5月投放推廣費達900萬元,較去年同期升逾10%,當中聯乘韓國插畫組合粉紅兔與香草熊「PINK & VEN」,攜手打造中庭佔地逾2,000呎的「春日遊樂場」,並夥拍場內逾30個商戶藉扭蛋機換禮大送逾萬份禮品,把人流引入店內, 冀能進一步刺激人流生意。
apm表示,去年復活節與清明節只隔一天,較多人自製長假,但今年缺少這個因素,預計復活節推廣高峰期,即3月29日至4月1日期間,人流及生意額可較去年升5%至10%,預料換季相關的如美妝、衣履等商戶及、餐飲業較受惠節日性消費。
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