閲文與騰訊續約上限14.2億元廣吿合作,將涉及網文、有聲、短劇等
閲文集團(0772.HK)今日發佈《建議重續持續關聯交易公吿》。公吿內容顯示,2025年至2027年,閲文集團通過與騰訊進行廣吿合作產生持續關聯交易所得的佣金總額上限分別不超過4億元、4.7億元和5.5億元,即三年總合作金額預計不超過14.2億元。公吿披露,除了現有提供網絡文學作品及通過廣吿賺取收入的合作模式外,閲文與騰訊正在磋商音頻作品及短劇作品相關的潛在新合作,預期將吸引更多廣吿合作,從而提高閲文集團平台投放廣吿的整體費率。此外,閲文於昨日發佈2023年全年業績報吿。報吿顯示,2023年閲文集團實現營收70.1億元;歸屬於公司股東的淨利潤8.0億元,同比增長32.3%。同時,閲文經營利潤達到7.1億元,同比增長12.8%,實現了經營效率和利潤表現的雙重提升。報吿期內,閲文持續建設橫跨各個內容形態的IP全生命週期開發體系,並以最新的AI技術為創作者賦能,不斷夯實內容生態。同時,閲文積極探索短劇等新興內容形態,發佈了“短劇星河孵化計劃”,推出百部IP培育計劃、億元創作基金扶持及探索互動短劇三大舉措。目前,閲文已經有數部短劇流水過千萬,疊加未來收購騰訊動漫後的動漫產能擴充,閲文IP可視化有望進一步提速。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.