《大行報告》中銀國際降微博(09898.HK)評級至「持有」 目標價下調至79元
中銀國際發表報告指,微博(09898.HK)上季總收入按年增長3%,剔除匯率影響按年增長5%至4.64億美元,超出市場及該行預期。經調整經營利潤率為31.5%,與該行預期一致。
該行認為,微博短期收入及利潤表現將會受到宏觀不確定性,主要廣告主行業及在線廣告平台加劇的競爭,主要可選消費類廣告主持續往交易類廣告平台遷徙投放預算,以及人民幣美元匯兌的影響下持續承壓。同時基於公司目前的主要經營策略、宏觀環境以及互聯網廣告平台的競爭格局,該行認為公司在長期
拓寬商業化變現的情況下,缺少長遠增長的想像空間。
中銀國際下調微博評級至「持有」,並削減目標價至79元。
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