香港科技探索(01137.HK):HKTVmall及街市即日餸2月平均每日訂單總商品交易額按月下跌10.9%至2210萬港元
格隆匯3月12日丨香港科技探索(01137.HK)發佈公吿,於2024年2月,HKTVmall及街市即日餸的平均每日訂單總商品交易額按月下跌10.9%至2210萬港元。此下跌可歸因於以下因素:1.與農曆新年相關的公眾及學校長假期的影響於2024年二月中發生,這與去年不同,此影響發生於2023年一月尾;2.2024年一月發生的強勁農曆新年採購活動並未延續到農曆新年假期期間及之後。
儘管如此,2024年二月的若干關鍵營運指標繼續反映消費者行為的穩固結構性變化,尤其與2023年二月相比:1.獨立客户數目達到約593,000名(2023年2月:542,000名);2.每月活躍應用程式使用者維持在約1,580,000名(2023年2月:約1,440,000名)。
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