港股異動 | 安踏體育升超5%,聯手歐文推出的限定聯名款“KAI I 歐文一代”籃球鞋
安踏體育(2020.HK)升超5%,報79.6港元,總市值2254.77億港元。消息上,由安踏聯手歐文合作推出的限定聯名款“KAI I 歐文一代”籃球鞋,在全球發售僅四天的時間內,在內地二手平台上的價格一度衝到八千元以上,在網上引發爭議。這是繼安踏在2023年7月官宣NBA籃球巨星凱里·歐文(Kyrie Irving)擔任全球品牌籃球代言以及品牌首席創意官後,首個有着明顯歐文標誌的簽名球鞋單品。它也成為安踏2024年高調正式進軍美國市場的“敲門磚”。

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