電視廣播(00511.HK)與優酷再簽訂深度合作框架協議
電視廣播(00511.HK)與阿里巴巴集團旗下大型在線視頻平台優酷繼去年簽署約值7億元人民幣的合作框架協議。為進一步加強雙方合作關係,電視廣播宣布與優酷再簽訂深度合作框架協議。
雙方將擴大原有合作,簽訂深度合作框架協議。在原有的合作基礎上,再追加三部劇集項目的合作,其中包括《新聞女王》系列續集,《新聞女王2》,預計此劇將在明年年初開機拍攝。除此以外,在IP商業變現上,雙方也會深度合作,打通內地和香港的廣告和商業變現機會,其中包括植入式廣告及其他創新商業模式,以助廣告客戶拓展至更廣泛的地區市場及全球華人社群。
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