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澳門旅遊局:今年國際旅客目標逾200萬 恢復到疫情前六至七成
據《澳門日報》報道,本月6日起,內地新增西安和青島為赴港澳個人遊城市,澳門旅遊局副局長程衛東指截至前日,西安、青島的整體入境旅客,分別增長1.5%及10%。西安、青島都是相關省份消費力及人口最強的城市。澳門旅遊局計劃本月中到當地,探討共同推進自由行政策落地及促進旅客訪澳。他指去年國際旅客恢復至疫情前五成,希望今年可恢復到六至七成,目標是有逾200萬國際旅客訪澳。 鑑於去年海外市場旅客復甦速度,未及內地和香港旅客量,旅遊局早前指今年優惠政策主要針對海外客源。今年適逢特區成立廿五周年,特別針對國際旅客(大中華地區除外)推出「好禮等你來」旅遊優惠項目,送出25萬份涵蓋機票、跨境交通、酒店住宿、餐飲遊樂及表演門票優惠等豐富禮品,包括即將推出的香港郵輪旅客——澳門交通優惠,進一步提供來澳交通優惠,利用多渠道及多方式吸引旅客,體驗「旅遊+」元素,擴大國際客源,促進旅遊經濟。
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