澳門旅遊局就西安青島個人遊推動宣傳 積極拓展客源
澳門旅遊局指,昨日(6日)起,內地新增陝西省西安市及山東省青島市為港澳個人遊城市,旅遊局正安排赴兩市與文旅部門交流,並且計劃與航空公司及旅行社商討推出優惠方案,配合網紅推介攻略,積極拓展客源,擴大內地巿場,促進旅遊經濟加快復甦。
旅遊局正在安排到訪西安和青島的文化和旅遊局,就兩地加入成為赴港澳個人遊城市進行交流,冀吸引更多當地旅客到澳門體驗「旅遊+」魅力。同時,旅遊局亦正計劃與直航西安和青島的航空公司以及網上旅行社商討推出優惠方案,並利用網紅推介遊澳攻略等,力拓市場。
西安和青島一直都是澳門非常重視的客源市場,其中,澳門和青島均屬於海絲聯盟的城市,關係密切,2023年更成功舉辦了青島澳門周,現時青島每週有5個直航航班往來澳門,西安每週有3個直航航班往來澳門。
旅遊局指,今次是2007年之後首次增加個人遊城市,體現了中央對澳門特區持續發展的關懷,此一舉措對支持澳門旅遊業的持續發展必定產生積極作用。旅遊局會聯同旅遊業界不斷優化澳門旅遊資源和接待能力,全力用好中央的惠澳舉措。
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