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廣聯工程控股(01413.HK)擬認購湖南芒果雲播文化傳媒60%股權
格隆匯 03-06 18:27

格隆匯3月6日丨廣聯工程控股(01413.HK)公佈,於2024年3月6日,廈門廣聯東寶文化有限公司(公司的全資附屬公司)與湖南芒果雲播文化傳媒有限公司(目標公司)訂立了不具法律約束力的諒解備忘錄,據此,公司擬認購目標公司人民幣6,000,000元的註冊股本,且最終會擁有目標公司註冊股本的60%。

目標公司湖南芒果雲播文化傳媒有限公司為一間於中國成立的公司,並無從事任何業務。目標公司擬製作短片節目、廣吿、市場策劃服務以及規劃組織文化、體育及娛樂活動。目標公司擬於中國透過社交媒體制作短片。

中國的短片行業於過去幾年迅速發展,用户花費越來越多時間觀看及製作短片內容。短片已成為商業品牌擴大市場份額、鎖定中國觀眾的主要營銷工具。公司意識到短片市場的潛力,因此希望捕捉有關機遇,進軍中國市場。

董事認為訂立諒解備忘錄符合集團及其股東的整體利益,因為在諒解備忘錄項下擬進行的交易一旦作實,預期將藉進軍中國媒體行業,擴大集團的收入來源。因此,董事會認為訂立諒解備忘錄符合集團及股東的整體利益。

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